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Tuesday, 1 October 2013

Amazon and Goodreads: Updated Guidelines for Reader Reviews

by Carla Douglas
@CarlaJDouglas
A word to Amazon and Goodreads: Maybe readers would pay more attention to customer review guidelines if they could find them.

You’ve likely heard the rumblings through the late summer and fall about bullies in the reviews at Goodreads. And you’ve probably learned also that Goodreads has addressed this issue with new rules about review content, what they’ll tolerate and what they’ll delete. You can read the September 20 announcement here.

If you need to catch up on the details, the issues are encapsulated nicely in these two Ether posts by Porter Anderson: When Bad Things (Seem To) Happen on Good Sites (what happened) and What Happens When Everybody’s a Critic (how everyone responded). It’s a bit of a long story, and everyone has an opinion about it.

The gist of it? Goodreads won’t tolerate bullying. This includes attacks on both authors and other reviewers, and Goodreads will delete reviews and comments that violate their guidelines. Indeed, the announcement really just reiterates what most of us perceive as good behaviour online or offine. It also reminds authors how they should handle bad reviews and/or harassment.

A few months ago I posted a comparison of Goodreads and Amazon review guidelines. You can look at the comparison chart here. As far as I can tell (I didn't take a screen shot of the Guidelines page in the summer), Goodreads hasn’t altered their guidelines for reviewers. They’ve simply issued a reminder and outlined the consequences for those who don’t comply. I’ve asked Goodreads if I’m right about this – that the guidelines remain the same – and I’ll update that information when they reply.

My point is that the guidelines have always been there, and they are pretty clear about what’s okay to post and what’s not okay. Bullies and trolls know that they’re being bullies and trolls.

But looking at the issue of guidelines and online behaviour reveals another real problem on both Amazon and Goodreads: Yes, the guidelines were clear to begin with, but they are buried deep inside both sites, and only a series of searches will get you there.

Here's what I found, after a lengthy trial-and-error search on both sites. 

To get to Amazon’s General Review Creation Guidelines page:


To reach Goodreads Review Guideines: 



A Google search will also take you to these sites. But site users shouldn’t have to dig around and go off-site to find what they’re looking for. The Contact Us page on Goodreads was similarly difficult to locate. (Steve Krug’s Don’t Make Me Think (3rd ed. out later this year) is the go-to guide for web usability.)
   
Would posting review guidelines in a more visible location on the site raise the standard of reviews and comments? Perhaps. More visible guidelines would also communicate to readers, reviewers and authors that the quality of commentary and behaviour matters.

As a final note, once you start rummaging around in Amazon and Goodreads reviews and guidelines, there’s plenty of (sometimes bizarre) information regarding how customers may or should interact. One example: When you click on the Amazon link Learn more about Customer Discussions, you’ll find the statement, “Behave as if you were a guest at a friend’s dinner party.” And we all know how some dinner parties turn out. 


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